Your brand is your promise to the world. It’s that unique value that your brand provides to its customers and no business owner wants to let it down. When it comes to creating a corporate identity many companies opt for corporate branding agencies to help them in setting up a unique identity for their brands. The internet is literally full of design agencies claiming that they can help you in your corporate identity building endeavor. But wait! There are a few pointers that you need to check before finalizing a corporate branding agency for your brand identity building.
Here are those:
The first and the foremost point that you need to check is the heritage of your branding agency. By heritage we meant; how old is the company? What are the reviews about their work? What clients have they catered to? And so on and so forth. Any company with a strong and proven heritage is a good choice to go with, provided it also complies to the other factors that I am about to tell you.
One of the very important checks you are supposed to do is the portfolio of the company. Portfolio of any company suggests the kind of expertise it pertains within and the kind of projects that they have developed for their clients. By just looking at the portfolio any business owner would be able to guess that whether this company would be a good choice for his brand identity building project. Talking of branding companies there are some very famous ones in Dubai. You can get in touch with one of the famous branding agency in Dubai and check their profound portfolio to assess their expertise.
You need to clearly ask your branding agency about the number of designers in their team, more so that they even have an in-house team of designers with them. Normally, mediocre branding agencies, in order to cut cost, rely on freelancers and get their projects done from them. Although they succeed in saving cost by this strategy but this definitely compromises the quality of designs that are being made. Always opt for a design agency that has more than 2 in-house designers and who never relies on freelancers for work.
And last but definitely not the least is the affordability factor. No one wants to pay extra for a project that is being done in lesser price by some other company. In order to get the best prices, always do a thorough market research and get custom quotes for your project from more than one branding agencies.
The above mentioned pointers are only few and most important ones that business owners need to check before they finalize a corporate branding agency for their identity creation project. Abiding by all the above mentioned factors will not only save cost for you but also assures that your project lands with the best branding agency possible.
About the author:
This article is authored by Talha Manzoor, who manages the creation and publicity of online brands. Currently he is associated with Dubai Monsters, a reliable web design agency in Dubai. He has a fun and frolic personality and loves to write about latest in technology sector. he tweets @Talhamanzoor24.