You’ve decided to create a website (good choice, as most businesses without them don’t really do that well, nowadays), but you’re worried about the content and the design. It’s a healthy worry, because it’s not as easy as it may seem. As a matter of fact, considering that most people will get their first impression of the business from the business’ own website, it’s quite a challenging task – a task you want to make sure you get right. Website design may not always be easy, but the good news is that there are many steps you can take (and avoid) to make sure it’s going to be a success. Ever wonder what goes into a successful design for a website? Here are the dos and don’ts of proper web design: your essential guide.
Do keep the structure
Most successful websites follow a grid-like structure, but what kind of grid to follow will depend on the content of the site itself. Often a menu-type structure works well, at other times a more complicated grid is necessary. If you have a lot of content, following the organisation of a magazine or newspaper is often the right way to go. One tip: don’t just place your boxes anywhere. Make your design as clear and neat as possible.
Don’t complicate it
It’s hard to keep the message simple when there are complicated matters to discuss, but the point is this: keep your message to a minimum and focus on what’s important. Hint: it’s tempting to give as much information as possible – and giving a lot of information is a good thing. Just don’t do it on the first page. Create a Frequently Asked Questions page and provide proper links.
Do appeal to your audience
Knowing what your audience wants will allow you to get their approval. Keep them in mind – for content and design. Another useful tip: just because you like the colour red doesn’t mean your target market does. Similarly, bikers want to see pictures of bikes, and not in a pink frame. Make sure your target demographic enjoys the design.
In the end, it’s about keeping things simple and clean – there are many things you want to say, but save it for the correct pages, as confirmed by web design Oxfordshire specialists from Xist2. There are, undoubtedly many questions your website visitor wants to ask, but you should answer them with the correct links – if you have the right structure and present it clearly, your audience will be able to find the correct answers. And most of all: keep it fun, light, and entertaining. Make sure your visitor enjoys your page and will want to come back again and again. Your customer deserves it, after all. Once they enjoy it, so will you.
Image attributed to Stuart Miles/FreeDigitalPhotos.net