It’s now easier than ever to create a website – you don’t even need much in the way of technical knowledge. Here are our ten top tips for creating a successful online presence.
Choose a domain name
Think of the perfect domain name, and you’ll find it’s almost certainly gone. These days, you need to get creative (or choose a more innovate subdomain than .com).
Find a hosting provider
Do you want someone who can offer high bandwidth, 99.99% plus uptime, or the best value for money? Look online for recommendations and reviews.
Decide on your website’s purpose
Are you going to sell things, provide interesting content or generate walk-in business?
Create a sitemap
Once you have a goal, work out the pages you will need – sit down with a pen and paper and start sketching.
Find a developer
If you’re not brave enough to go down the do it yourself route, there are companies ready to help. You can find a web development company in London, Luton or Leeds at the touch of a button.
Brush up on SEO
Mastering the arts of search engine optimisation is vital. Here again, you might be wiser to turn to the professionals. For example, Redsnapper have years of experience in web development throughout London, which includes expert knowledge of what makes content SEO-friendly.
Create a content plan
Speaking of content, you should also plan what you are going to be writing about in advance. Depending on your site, you might be theming articles around major holidays like Christmas and Halloween, or around trade fairs and big events. Being on trend is a great way to get people to notice you.
Don’t just rely on organic word of mouth. Google and Facebook often offer free advertising to new accounts, and if you’re clueless about online advertising, it’s easy to learn.
Track your performance
Once you’re up and running, you’ll want to see how your site is doing. Google Analytics is the most common free tool on the web.
Refine and improve
Once you have data coming in, use it to refine your message – see where visits are coming from, which pages are keeping people glued to your site and which aren’t. Then it’s time to refine, adapt and improve.