Nowadays, simply having a website isn’t enough to promote your business. You also need to make sure that your website stands out from your competition.
After all, there are currently over 600 million active websites online, which means that an average website can easily go under the radar. Thankfully, it is fairly easy to boost your website’s overall performance.
Make sure you are tracking your results properly
Most business websites don’t have their website analytics set up properly, but it is important to track visitors to your website and how long they are there, as this will give you more information about your potential and existing customers.
SEO is an essential marketing strategy that will direct new customers to your website, so you should ensure that every web page is fully SEO optimised. If you are looking for a London SEO agency to help you with your SEO, check out what is SEO?.
Improve your website’s visibility by advertising with Bing adCenter and Google AdWords, as this will help to drive relevant users to your page.
Make sure your website is mobile friendly
A significant chunk of internet users use their phone to browse websites, so it is essential to have a website that can be viewed well on a mobile.
Make your CTA clear
Include your business call to action on every page on your website, but make sure that it doesn’t look pushy or spammy. Instead, aim to come across as useful and helpful.
You should be releasing regular, relevant content to boost your SEO, but that isn’t the only reason for doing so. Regular content will also give users an incentive to return to your website.
HTTP was once a great option for your website, but now HTTPS is a better choice, as it adds an extra layer of website security. This is beneficial for you and your customers, and it also helps to boost your SEO.
Don’t be pushy
No-one likes to feel like they are being advertised at, so make sure that your website isn’t overly advertorial or pushy.
Provide useful information
Many customers will come to your website to research before they buy, so it can be useful to provide relevant information that can help them.
Your website can always be improved!